Bara' AL-Nsour has 20+ years of experience. He is an entrepreneurial-minded executive and transformational leader with a wealth of experience in enterprise digital transformation and mega digital solutions implementation across diverse industries, including Education, Universities, Governmental, Petrochemical, Telecommunication, Airlines, Insurance and other Big Industries.

He is a strong strategist, digital and business transformation expert, and enterprise and solutions architect. Bara' is instrumental in building digital strategies that align the digital ecosystem with a company's objectives, creating value, reducing costs, improving information flows, and reporting to stakeholders for informed and evidence-based decision-making.

Bara' has remarkable efficiency in leading complex, national-level initiatives including architecting improved business models, digital solutions, applications, technology infrastructure, network architecture, software development, programme management and data management.

He has proven success in integrating multiple technologies and techniques to deliver enhanced customer journeys for better customer experiences, collaborating with cross-functional teams, and delivering customer-focused and human-centric digital solutions.