With a career spanning over 19 years at HP, Jitka Tomkova has been a driving force in various strategic roles. Currently serving as the Education & Digital Equity Programme Manager, Jitka is instrumental in developing the Education Business Vertical for HP’s Worldwide Commercial Organisation. Her role involves providing strategic direction and developing programmes in close collaboration with National Education Ministries and intergovernmental organisations, and further enhancing local partnerships.
Previously, Jitka led the Sales Strategy and Programmes function for SEMA region, where she was responsible for go-to-market planning and the sales transformation PMO across Southern Europe, Middle East, and Africa. She also served as the Sustainable Impact leader, focusing on sustainable initiatives development in commercial organisations.
Beyond her professional achievements, Jitka is a dedicated practitioner of yoga for over 20 years. She is a founding member of a local group of women that develops yoga therapy to serve the wellbeing of local community, reflecting her commitment to holistic wellness.